The gift that makes people say they regret it, and then never take it off
The most watched video about this hoodie is a man pretending he regrets buying it. Here is why that joke keeps selling it.
1The joke is the pitch
The video has been watched more than 16 million times. A man films his girlfriend walking down a hallway at night in a lime green fleece onesie with a monster face on the hood: two googly eyes, a pair of enormous pink lips and a tuft of brown hair on top. The caption says he instantly regretted gifting it.
He does not regret it. Nobody watching thinks he does. The joke works because the thing she is wearing is so obviously ridiculous and she is so obviously delighted to be in it.
That is the whole reason it makes a good present. The reaction is built in.
2Why a funny gift usually fails
Most novelty gifts have a life of about thirty seconds. They get a laugh when the paper comes off, and then they go in a drawer, because the joke was the only thing they had.
The ones that survive are the ones that turn out to be useful once the joke is over. A silly mug that is also the right size. A pair of slippers that happen to be warm.
A fleece onesie is in that second group, as long as it is actually soft, actually warm and actually big enough to live in.
3What people say once the laugh is over
Read the reviews of wearable blankets on Amazon and the gift ones follow the same shape. The laugh, then the surprise that it is nice.
“Got this for my sister for Christmas. She LOVES it. It’s cozy, thick and very soft. Very nice material! Might have to get one for myself haha”
“So cute! I’m throwing my old robe away!”
“My fiance is in love with it and hardly ever takes it off at home.”
4The one thing to check before you buy one
The complaint that comes up most often in those same reviews is not about the look. It is shedding, fleece that leaves fluff on everything the first few times it is worn.
So look for sugar fleece rather than a thin plush, and check the care instructions. A fleece that is meant to be washed cold and tumbled low, and washed on its own the first time, is one that expects to be worn a lot.
5Who it lands with
The best reactions come from people who are always cold, people who already live in loungewear, and people with a sense of humour about themselves. Partners, sisters, the friend who steals your blanket.
It also lands with the person who says they do not want anything this year, because it is not really a thing. It is a bit.
SnugBeast Blanket Hoodie
An oversized wearable blanket hoodie in sugar fleece with a monster face on the hood and a smaller one on the pocket. One size, bust 160 cm (63 in), length 138 cm (54 in). Five colours. Machine wash cold.
CHECK AVAILABILITY“I got the green one for my boyfriend as a joke and now I have to fight him for it.”
“She screamed, put it on, and wore it to open the rest of her presents.”
“It is genuinely softer than the expensive robe I bought her last year.”
“My sister sent me a photo of her in it every night for a week.”
“Bought one as a gag. Went back and bought a second one for me.”
Five colours. One very soft monster.
Pick a colour, or two that go together. If it is not right, you have 30 days to say so.
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