SnugBeast started with a simple observation: the coziest thing you own is never the thing you show people. So we made one worth showing. Every SnugBeast is cut oversized in sugar fleece, finished with a big googly-eyed monster hood and a front pouch with its own little face. It is the gift someone laughs at when they open it, then wears every single night after that. Five characters to choose from, so couples, friends and whole families can match.